Fitness Product Launch
Other Case Studies
VisionFit AI: Product Launch with Influencer Co-Creation
Problem
A wellness tech startup needed to launch a new smart fitness band with immersive brand storytelling and limited budget.
Concept
Developed an AI-led campaign using user-generated visuals and a launch video narrated by an AI voice clone of a fitness influencer.
AI Process
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Co-created visual stories using generative tools
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Fine-tuned influencer voice for narrative consistency
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Built a modular content kit for social media and paid ads
Outcome
Achieved 5,000+ preorders within 3 weeks and sparked organic user-generated content from early adopters.
Tools Used
ElevenLabs, RunwayML, CapCut, Midjourney
“They helped us punch way above our weight. The AI tools made us look like a team of 20 creatives, we were only 3!”
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